Key concept behind the development of Metal Frame AD Display-- comparing to traditional TV commercials, retail shop medium is more effective in the sense that consumers who are exposed to the medium at the Point Of Purchase (POP) and ready to buy products in retail shop. An attractive video commercial is the most effective way to deliver purchasing message to consumer who is going to make decision in retail shop. AD Display can also effectively trigger consumer’s immediate action at the point of purchase. AD Display, would be the equipment helping brands to shorten traditional advertising procedures.

Traditional TV Advertising:
Consumers receive advertising message when they watch TV at home. However, this advertising message is easy to be forgotten several days after consumers working, taking rest. In this case, when consumers visit retail stores, they may not choose TV advertisers' products.
 

AD Display:
When consumers visit retail store after working, they can notice AD Display inside retail store, which can directly deliver advertisers' product and message to consumer and drive consumer to make decision quicker.